Candace & Co | Marketing Strategy Across B2B, CPG & Retail

FRACTIONAL

CMO

LEADERSHIP

If your marketing is broken, let's fix it before it costs you more.

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The

PROBLEM

NOT

EFFORT.

It Is

Foundation.

See How We Work

Your marketing budget keeps growing. So why aren't the results?

You're not building momentum. You're scaling what's broken. And the pressure to integrate AI is making it worse.

Fix the foundation first. Then everything else actually works.

Three ways to work together.

Marketing Foundation Assessment

A focused diagnostic that tells you exactly what's broken, what's ready to scale, and what to fix first. No long term commitment. Just clarity.

Fractional CMO Leadership

You get a senior marketing leader embedded in your business. Strategy, execution, and accountability without the cost or commitment of a full time hire.

Team Optimization & Coaching

Develop, elevate, and align your marketing team. We build clarity, confidence, and accountability so your people perform at their best and support long term growth.

What Fixing the Foundation Looks Like

Led digital and eCommerce transformation that generated millions in incremental revenue.

LEGACY CHANNEL DEPENDENCY

A B2B distributor stuck in legacy channels.
We redirected spend to digital.
3% market share growth in 18 months.

B2B

TEN YEAR DECLINE

A national CPG brand in a ten year decline.
We fixed the foundation. Revenue reversed.
The product won awards.

RETAIL

DIGITAL SPEND WITHOUT CONVERSION

A retail brand investing heavily in digital with no results.
We optimized the funnel.
Conversion lifted 1830 basis points. Revenue followed.

CPG

More Than

20 Years.

Every Level.

EXPERIENCE

THAT

SCALES.

Trusted By

Why It Works

Experience that scales.
‍From Fortune 500 brands to emerging businesses, Candace knows how to adapt strategy to fit your goals and resources.

Clarity that drives action.
Every recommendation connects back to your customer and your bottom line.

Partnership that inspires confidence. She integrates into your team, builds trust, and ensures everyone moves forward together.

Built on
Clarity, Collaboration & Real-World Experience

You don’t need more tactics - you need clarity, confidence, and a partner who understands both the strategy and the execution.

With decades of experience leading marketing across industries, I help organizations cut through the noise, elevate their brand, and unlock sustainable growth.

Meet Your Fractional CMO

The Most Important Part of “& Co”

At the heart of every brand, product, and service is the customer. They are the reason each business exists. They define meaning, inspire innovation, and shape the experience behind every decision.

The “& Co” honors them too, because without the customer, there is no story to tell and no growth to achieve.

HOW WE CAN HELP

Candace

was

built

connecting

teams,

inspiring

customers,

and

making

growth

feel

within

reach.

I've built teams, managed budgets, and delivered results under pressure. The judgment you're hiring isn't theoretical. It's earned.

About Candace

Ready To Talk?

In 30 minutes you'll know if this is the right partnership and what the first step should be. No pitch. Just a real conversation about what's happening in your business.

candace@candaceandco.ca

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